SOLUTION
The team at Digital Bungalow first engaged executives at the Financial Times to fully understand their objectives and discuss possible strategies. Digital Bungalow then carefully analyzed the Financial Times' web site and online applications, and compared them with competitors' sites and industry practices in order to better understand the clients' strengths and determine opportunities. Based on this systematic approach, an email database was created which quickly and efficiently captured data from both subscribers and non-subscribers alike. It was launched with accompanying banner and print advertisements in addition to email blasts. In order to attract entrants, Digital Bungalow created and promoted a contest, open to both subscribers and non-subscribers, that offered a chance to win a new automobile. Non-subscribers also had the opportunity to receive a free three-week trial of the Financial Times. Data was captured both from those who wanted the free subscription and those who simply wanted an opportunity to win the automobile.

RESULTS
The goal was 6,000 new entrants for the email database. Within the first three weeks of the promotion, 10,000 new entrants logged on -- ultimately 21,000 new entrants submitted their data. Our email database solution for the Financial Times illustrates our approach, which fosters a deep emphasis on two-way communication. Successful communication ensures a clear understanding of objectives, strategies, and likely outcomes. This approach and thorough research enables solutions that exceed expectations. In a short period of time, the email database solution that we created for the Financial Times became a profit center and proved a valuable resource in improving revenue streams.